QikTruck - Vehicle Frame Advertising
QikTruck Media 2022 https://qiktruck.co.za/
Introduction
On Demand Truck Hire and Goods Transportation - “Load capacity as a Service” A fast and readily available method to move goods of any size and form from point A to point B allows participants in any community to have better control of their expenses and supply chain. Vehicle owners who provide truck for hire and goods transportation services are sitting with nearby load capacity that is not visible to a huge market that needs to move their goods at affordable prices. Phew!
QikTruck collects and organizes this information to provide an On Demand Goods Transportation Service. We master Software, Operations and Automation. 3PL and 4PL.
QIKTRUCK > South Africa report as of 1 September 2022 11:29:20
- 900+ Goods transportation vehicles.
- R37 Million+ quotations processed.
- 2000+ Happy customers.
Problem 1
All our vehicles are not QIKTRUCK branded and the mission to go after each vehicle so we can brand it is very costly. We basically do not intend to fund a budget for this initiative.
Problem 2
All our vehicles are sitting with unused advertising space.
Our drivers, the backbone of this community, are missing out on an opportunity to increase their income by selling the ad space on their vehicles.
Solution
- Sell Advertising space on all vehicles to Advertisers.
- Design appealing innovative adverts for the young African market.
- Manage all processes related to installing adverts on vehicles.
- Report on ad performance to the advertiser. Software Dashboards.
- Pay the vehicle owner.
Vehicle Frame Advertising?
Our Vehicle Frame advertising involves placing an advertisement on a vehicle that “everyone” sees on a daily basis. Public transit buses, for instance, serve as rolling billboards for everything from television shows to law firms and the public is quite used to seeing them. Even privately owned companies and personal vehicles are becoming targets for advertising. Rather than placing only the company name or logo on the side of a vehicle, full-fledged advertisements that include web addresses, taglines, and other branding strategies are becoming more and more common.
What will it look like for QikTruck Vehicles?
Available Advertising Space
How do we get drivers to sign up?
- Internal Email campaigns to all registered active vehicles.
- Advertising that vehicle owners can get x amount a day just by showing ads on their vehicles.
- Allow public vehicles that have tracking devices. Open API access to authorized trackers through our partnerships with trackers.
Value proposition. Drivers will earn 80+% of the ad spend by Advertisers?
Rates Examples
| Type of vehicle | Annual | Monthly | Fleet Annual | Fleet Monthly |
|---|---|---|---|---|
| MotorBike | R 3500 | R 450 | 15 | 10 |
| 1T - Truck with Canopy | R 60 000 | R 60 000 | 15 | 10 |
| without Canopy | R 700 | R 900 | 15 | 10 |
| 1.5T - with Canopy | R 60 000 | R 60 000 | 15 | 10 |
| without Canopy | R 80 000 | R 80 000 | 15 | 10 |
| 4T - with Canopy | R 100 000 | R 100 000 | 15 | 10 |
| without Canopy | R 80 000 | R 80 000 | 15 | 10 |
| 8T - with Canopy | R 100 000 | R 100 000 | 15 | 10 |
| without Canopy | R 80 000 | R 80 000 | 15 | 10 |
| 34T - with Canopy | R 100 000 | R 100 000 | 15 | 10 |
| without Canopy | R 80 000 | R 80 000 | 15 | 10 |
| Tanker - with Canopy | R 100 000 | R 100 000 | 15 | 10 |
| without Canopy | R 80 000 | R 80 000 | 15 | 10 |
Official rates are available on demand until the campaign is live.
Who are the drivers?
The drivers are vehicle owners and we target the drivers (which is everybody with a vehicle) about the value proposition form QikTruck. Receive a monthly payment X for advertising on your vehicles.
We already have 900+ drivers & vehicles registered and active on our goods transportation service. - Expecting our fleet to reach 3000 by 2024. - Vehicle Frame Advertising is expected to acquire a further 1500 vehicles, boosting our fleet size. - Our model encourages lower delivery prices when the fleet grows.
Which vehicles?
Every vehicle that has been signed up under QikTruck delivery partners and potentials that own vehicles that will sign up once they see the QikTruck value proposition of earning extra if you would like for your car to be branded.
Where are the drivers/ vehicles?
Preview > QikTruck South Africa Active orders & vehicles as of 06 June 2022 15:13:36
Where are the Orders and Quotations?
Preview > QikTruck South Africa Active orders and quotations as of 13 June 2022 09:43:22
What goods are QikTruck customers moving?
Trends > QikTruck South Africa Active orders year to date. 14 August 2022 14:15:01
Furniture +358%
Equipment +9%
Materials +26%
Vehicles +2%
Fresh-Goods +5%
Handheld-Items +7% Trends based on bookings on QikTruck goods delivery service reports as per marked date. All reports are published with the Annual General Meeting for Drivers and Partners.
How do we get Advertisers?
By advertising on posters, social media, radio and podcasts and all other advertising platforms that QikTruck has 900+ vehicles that you can advertise on.
Who are the Advertisers?
Agencies, brands and individuals, businesses that are interested in marketing their company through QikTruck vehicle advertising.
Who is being targeted by the adverts on the Vehicle.
Consumers in these markets
Furniture
Equipment
Materials
Vehicles
Fresh-Goods
Handheld-Items This list must be expanded to online services. White collar services.
Where are the Advertisers
Business centers, Online stores, Social media and anywhere in South Africa where somebody wants to advertise their business.
What do the Advertisers want?
Advertisers want more brand awareness, engagement and more sales.
What do they sell?
Legal consumer products.
NEXT STEPS?
Review proposals on the following
- Running Campaigns for the Vehicle Frame Advertising Service.
- Market analysis from Agency perspective (QikTruck already has an internal report).
- Filtering Leads.
- Complementary Software needs.
Comments, Questions, Proposals?
support@qiktruck.co.za
