how "cancel culture" has impacted logistics

Wed Dec 21 2022 09:47:09 GMT+0000 (Coordinated Universal Time) - QikTruck Media

Does Cancel Culture Impact Logistics? - How Has QikTruck Responded?

Cancel culture has been a much talked about phenomenon as of late. Everywhere from traditional media publications to social media networks, cancel culture has been discussed and debated. Now, a new question arises - has cancel culture impacted logistics? For those who are wondering what cancel culture is, it is an informal cultural phenomenon in which someone is completely ostracized and rejected by their peers, followers, and even customers over a behavior or statement they made. Many companies have been harshly criticized, ridiculed, and even had their businesses shut down as a result. Such drastic consequences make businesses more aware of the importance of staying compliant with the behavior expected by their customers.

As far as logistics are concerned, cancel culture can certainly have a real effect on the industry. Logistics companies rely on the timely and efficient delivery of goods and services, something that can be negatively impacted by cancel culture. For example, if a logistics company is involved in a scandal or something similar, it may be difficult for them to acquire customers who would be willing to work with them and trust them to handle their shipments. This can result in companies losing out on business, which can be severely damaging to their bottom line.

Moreover, members of the logistics industry are more likely to be victims of cancel culture because they often have to interact with customers on a daily basis who may be against certain beliefs or stances. This could result in customers refusing to work with certain logistics companies, leading to a drop in business.

Fortunately, there are various ways companies can discuss their policies and industry-related events in a way that attracts customers and avoids any controversy or scrutiny. For starters, companies can write press releases that share their side of the story, making sure to feature all the important facts involved, plus their stance on the issue. Companies can also create social media campaigns that allow them to discuss their policies publicly, attracting people who share their beliefs, and demonstrating accountability and transparency. Lastly, companies can also focus on customer service and actively address any feedback or complaints that customers may have, ensuring that customers feel heard, respected, and ultimately, less likely to be cancelled.

QikTruck’s Response to Cancel Culture

When it comes to logistics and cancel culture, QikTruck has taken a proactive approach to the issue. QikTruck is a technology-focused logistics company that aims to modernize the industry with intelligent technology solutions. As part of this mission, QikTruck prides itself on its core values of accountability and transparency. This is why QikTruck has implemented various measures to ensure that customers know exactly what they can expect from the company and its services.

For instance, QikTruck has integrated customer service and feedback systems into its operations to ensure customers are able to make their voices heard. Additionally, QikTruck has an active social media presence that allows the company to stay up to date with industry trends and address customer inquiries quickly. This helps to create an open dialogue between customers and the company, making sure customers feel valued and respected. By providing a platform for customers to express their opinions, QikTruck has been able to avoid any issues related to cancel culture and has managed to remain in good standing with its customer base.

Finally, QikTruck has incorporated intelligent technology solutions into its operations, providing customers with peace of mind that their shipments are being handled responsibly and efficiently. QikTruck utilizes features such as supply-chain visibility, shipment tracking, digital shipping documentation, and route optimization to ensure that customers are informed about their shipments at every step, allowing them to make informed decisions about their logistics needs. Furthermore, QikTruck also offers real-time analytics, allowing customers to make better-informed decisions about their shipping needs and avoiding any delays or unexpected changes to their shipments.


In conclusion, cancel culture can be a difficult concept to navigate, especially in the logistics industry. Companies in this space must be proactive when it comes to customer feedback and lead by example. By taking the right steps and being transparent and accountable, companies can ensure that they are seen in a positive light and that customers feel comfortable doing business with them. This is what companies like QikTruck have strived to do, and it has paid off in spades. By taking the right steps, companies can ensure their business remains unscathed by cancel culture while still providing customers with the best possible service.


Get instant quotation > OR Business solutions >

Move anything anytime with QikTruck

Copyright 2022

Move and Deliver anytime with our delivery trucks and drivers. Truck hire, Truck rental, Furniture, Equipment, Construction Materials, Food, Vehicles, Waste, Fuel and more! Review your instant online quotation now. 1 Ton, 4 ton, 8 ton, tow truck. drop side. Trailers.